Staging

Staging is arranging a flat to photograph well for a listing, plumping cushions, straightening throws, angling a lamp, a one-time setup rather than something repeated on every visit.

Why it is not part of a turnover

A turnover resets a flat to a clean, guest-ready state within a fixed window, not to a photography-ready arrangement held for a listing shoot. Staging happens once, usually before the first listing photos are taken, not on a recurring basis between guests.

Where the two genuinely overlap

A tidy, well-lit flat after a good photo proof shot often looks close to staged without extra effort, since the underlying work, made beds and clear surfaces, is similar. The difference is staging is arranged for a listing camera, a turnover is photographed as evidence for a guest who is about to live in the space.

Conclusion

Staging is a one-time setup for listing photos, not a repeated part of the cleaning that happens between guests.